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The Rate of PPC - The Budget Will Determine Your Ranking
The rate of PPC advertising: Pay per click means exactly that, you pay for every click, or pay when there's a hit. This is the specialty of PPC advertising, also one of the reasons why it is liked by most people.
As for the rate will depend on the ranking you desire, however for first or second position there's a special rate, but the rate for PPC advertising is still based on the basic principle of number of hits. Take the key word ¡§Tour¡¨ for example, if the firm ranked second pays NT12 per hit, to be place first you¡¦ll be charged NT12.5. Therefore normally firms who desire first ranking will have a higher bid, because not matter how much you bid Yahoo! will only charge you NT0.5 more than the second rank. That means even if you bid for NT1000, but the second rank bid for NT12, you would only have to pay NT12.5 per hit.
Other than this policy, you can even set your daily budget. For example, if your budget is set for 125 NT per day, under the circumstance where each click cost 12.5 for being the first rank, after your site has been clicked for 10 times, your site¡¦s first ranking will automatically be removed. Thus if your budget is 1250 NT, your ranking will be extended to 100 clicks. Therefore the length of your ranking will depend on your budget.
NB: What happens when two bidder bids at the same price, who is ranked first? Yahoo! will then determine the ranking according first come first serve, a interesting policy isn't it?
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