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• The Rate of PPC
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• PPC v.s. SEO

Comparison Between PPC and SEO

Compared items	PPC-Pay Per Click	SEO-Search Engine Optimization
Meaning	Advertising	A natural result of a search
Cost	Pay for every click	Prophase based on construction, there after on monthly charges
Advantages	Immediate effect Unlimited key words Daily budget can be controlled Key words are flexible	Not easily replaceable by others It is a natural result of a search Creating a brand Decrease in cost through time
Disadvantage	Easily replaceable Malignant clicks by same trades Cost will gradually increases	Effect can not be displayed instantly Ranking can not be estimated precisely
CTR (Click Through Rate)	3%~10%	First page 65% Second page 25% Third page 5% (FIND & Insight Explorer data)
CPC (Cost Per Click)	The cost increases through ranking and amount of key words used	Decrease in cost per click

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