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PPC FAQ - Website Ranking Common Sense
How and where do I buy PPC adverts?
If you have the need to purchase PPC adverts, you can contact us, or buy directly from Yahoo! search engine.
Can our PPC adverts appear in selected network?
The answer is no, Yahoo! stipulates that when you purchase their PPC adverts, it must appear on all the networks.
Will the same trade click my PPC adverts on purpose? How can it be prevented?
Will someone do it on purpose? Under some circumstances the answer is yes. But not all situations can be said as such. To prevent such events from happening, they have lunched a security system, but how effective is it? Honestly speaking no one can guarantee this can prevent all malicious acts.
Is it possible to be ranked first all the time?
Of course, if you have enough budget, your website can always be ranked first with the keywords you chose.
How is the hit rate for PPC adverts?
According to research, PPC advertising's hit rate is in between 3~10%, in another word, if your selected key word has a search rate of 10 000 per month, if would result in about 300 ~ 1000 possible hit rates. As for why there is such a big difference? This is due to your title or how attractive your descriptions are. Yet there's no evidence on how the ranking can directly influence your hit rate.
How many sets of key words can I chose? Can all the ranking be placed first?
The advantage of PPC advertising is that you can set limitless amount of key words, but we would suggest you not to use your opponent's name, it is forbidden. Therefore if you bidding are the highest, naturally your ranking will always be first.
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