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Methods of SEM - PPC, SEO
SEM can be separated into PPC and SEO:
PPC - Pay Per Click: Pay Per Click (PPC) is the most common form of SEM. Firms or advertising consultant suggests the keywords they want to purchase, and through bidding every keyword is charged according to the hit rate and the placing of the website. Firms can control their daily budget by placing a cap. More detailed explanation can be found on the website's PPC - Pay Per Click advertising.
SEO - Search Engine Optimization: Search Engine Optimization (SEO), the biggest different from PPC is that it is a natural result from a search, not advertising. Through designing SEO satisfies the search engines logic, thus naturally increasing the result of a search. As the browsers know this is not a result of paid advertising, so through the technique of SEO placing your website one the first three pages, naturally increases the flow of crowds. More detailed explanation of how SEO can increase your web ranking can be found on SEO - Search Engine Optimization.
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