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• SEM Introduction
• The Trend of SEM
• Methods of SEM
• Why We Need SEM

The Trend of SEM

According to the prediction of American Association of Advertising Agencies (ANA), 80% of the future advertising in America will allocate more budgets on the media of internet. Further more 68% will chose search engine as their main channel of internet marketing.

Even yahoo predicts that this year PPC - pay per click advertising will double its growth, reaching a scale of one billion, and expected to increase to four billion with in the next two years, becoming the highest budgeted form of advertising.

According to the two points mentioned above, we can come to the conclusion that within the next few years search engine marketing through ranking will play a major role in internet marketing methods.

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