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SEO Cheat - Spending Money to Increase Other People's Ranking
What is SEO without guarantee: Other then SPAM, there are other illegitimate methods companies use to increase rankings. Though it might not be stated as cheating, but for a client it is still. It is a great way to increase you ranking, but the domain name does not belong to the customer. That is why we say you are spending money to increase others rankings. Commonly seen methods:
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Sub domain nameĄGThis form of company would often try to convince their consumers to use their domain name for a fast and effective increase in ranking, as they domain has a higher ranking. For example, if the company's website is www.ooo.com.tw, and you are in the travel industry, they would ask you (the front name may vary) to use travel.ooo.com.tw as a domain name to increase your web ranking. The problem created here is that who actually owns the domain? The answer of cause is to the SEO Company. One more question, the money you spent was it to increase your web ranking? The answer is no, you spent it to increase the SEO company's domain.
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Directory domainĄGThe method is the same as sub domain name, just presented differently. Continue the above mentioned example, they would ask you to use www.ooo.com.tw/travel in order to increase your ranking. No matter if it is directory or sub domain, the problem remains who does the domain belong to? To the SEO company of cause, there to say you are still spending money to increase others ranking.
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