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SEO v.s. PPC

Comparison Between SEO and PPC

Compared items PPC-Pay Per Click SEO-Search Engine Optimization
Meaning Advertising A natural result of a search
Cost Pay for every click Prophase based on construction, there after on monthly charges
Advantages
  • Immediate effect
  • Unlimited key words
  • Daily budget can be controlled
  • Key words are flexible
  • Not easily replaceable by others
  • It is a natural result of a search
  • Creating a brand
  • Decrease in cost through time
Disadvantage
  • Easily replaceable
  • Malignant clicks by same trades
  • Cost will gradually increases
  • Effect can not be displayed instantly
  • Ranking can not be estimated precisely
CTR
(Click Through Rate) 		3%~10%
  • First page 65%
  • Second page 25%
  • Third page 5%
(FIND & Insight Explorer data)
CPC
(Cost Per Click) 		The cost increases through ranking and amount of key words used Decrease in cost per click

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