• SEO Introduction
• SEO Conception
• SEO Process
• SEO Spam
• SEO Cheat
• SEO v.s. PPC
• SEO Spam yahoo
• SEO Spam google

SEO Conception - Must known knowledge beforehand

The main concept of SEO:

1. Being friendly towards the search engines: This is the main reason why many SEO companies have different developments. Many SEO companies use little tricks to increase your ranking in a short period of time. After receiving some small rewards, some companies flash the idea of working against the search engines. These forms of challenges mostly end up in failure. It is common sense why they would fail, working against the top engineers of the world? Don't be silly. Therefore the basic concept of a SEO company should be working with rather then against the search engines.
2. Low tolerance: Search engines do not tolerate any form of deceives in order to increase rankings. Once found, your website would be placed onto the black list, it would be almost impossible to restore your ranking. Therefore SEO is a technique that has a low tolerance for errors; take great considerations with whom you work with. Do not sacrifice your future for a temporary increase in your ranking.
3. Trust rank, gradually increasing your ranking: For a continual increase in ranking, a search engine requires time to observer everything. Simply put it, a temporary effort doesn't mean anything. For them to recognize your website and give you a good ranking, it takes them time to observer if your website is maintained monthly at a certain standard. That would be worth giving a high ranking, right? This is a principle of common sense amongst people, after all search engines are just like us humans, aren't they?

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